Say “yes!” to NO. It really is a charming and funny film with pointed social commentary. More charming and funny than a film about the Pinochet referendum has any right to be. And it stars the adorable Gael García Bernal (Amores Perros, Motorcycle Diaries, The Science of Sleep, and countless other films).
The film is about a young, hip ad executive, René Saavedra in 1988 Chile. A referendum is being held to decide whether Augusto Pinochet will remain in power, Yes or No. René is approached by the opposition to work on the No campaign, and he initially refuses, but after seeing their approach, focusing on the negative, using his advertising chops, he conceives of a radically positive approach, looking to the future of Chile, with a catchy jingle and all.
The filmmakers go to great pains to recreate the look and sensibility of the eighties. James Mahon, Williams College professor of Political Science, who spent time in Chile in 1988, confirmed many of the period details at the post-film discussion with Dan Williams on Saturday.
The film is in Spanish with English subtitles. Don’t let the subtitles dissuade you! It shows through Thursday, 4/25.